The denim ready-to-wear endeavor presented by LOULOU represents the brand’s ambitious undertaking to successfully integrate its complicated luxurious aesthetic into the rushed dynamics of street wear nowadays. By clever craftsmanship, fearless originality and extreme imagination, this line is an impressive street-style fashion game-changer that unfolds upon you with clarity and obliquity, taking you by surprise with every look. The denim attire has been mercilessly sliced, fringed, torn and patched to make room for super-sized waves of exciting black sparkling beads and sequins. A powerful neo-grunge, urban couture silhouette emerges, ready to dominate the streets and introduce you to the new fashion literacy.
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