Privacy policy
Last updated: April 5, 2026
This Privacy Policy describes how LOULOU processes personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).
1. Data controller
South East East Art S.R.L., a company incorporated under the laws of Romania, registered with the Trade Register under number J40/20666/17.10.2022, VAT number RO47025621, with its registered office at Strada Ing. Zablovschi Nr. 10, 011311 Bucharest, Romania, operating under the brand name LOULOU.
For any questions regarding your personal data, you may contact us at customercare@loulouthebrand.com.
2. Legal basis for processing
We process personal data based on:
- the performance of a contract (order processing and delivery)
- your consent (marketing communications)
- legal obligations (tax, accounting, compliance)
- legitimate interests (service improvement, fraud prevention, business development)
3. Categories of data collected
We may collect and process the following data:
- identification details such as name, address, phone number, and email
- transaction and order information
- technical data such as IP address, device, and browsing activity
- communications with our Client Service team
4. Data retention
Your personal data is retained only for as long as necessary for the purposes described above.
In certain cases, data may be retained for up to 6 years to comply with legal and accounting obligations.
5. Recipients of data
Your data may be shared with trusted service providers, including:
- payment processors and financial institutions
- courier and logistics partners
- IT and hosting providers, including Shopify
- marketing and analytics service providers
We do not sell your personal data.
6. International transfers
Your personal data may be transferred outside the European Economic Area when necessary for service delivery.
Such transfers are carried out in compliance with GDPR requirements and appropriate safeguards.
7. Your rights
Under GDPR, you have the right to:
- access your personal data
- request correction or deletion
- restrict or object to processing
- withdraw consent at any time
- request data portability
To exercise your rights, please contact us at customercare@loulouthebrand.com.
8. Supervisory authority
If you believe your data is not processed in accordance with the law, you have the right to file a complaint with the Romanian supervisory authority:
National Supervisory Authority for Personal Data Processing (ANSPDCP)
B-dul G-ral Gheorghe Magheru 28-30, Sector 1, Bucharest, Romania
Website: www.dataprotection.ro
9. Security
We implement appropriate technical and organizational measures to protect your personal data.
However, no method of transmission over the internet is completely secure.
10. Updates
This Privacy Policy may be updated periodically.
The latest version will always be available on this page.
